If everyone is on the same page, what’s your edge?

How many news feeds do you consume daily basis? News can come from various forms such as news paper, prime TV news show, blog, email, or even trendy Twitter. Though, what we take as “major news” are quite similar to everyone in a sense that there is no (or little) barrier to information access if you live in the information age. People who are equipped with news delivering technology and connected to the Internet don’t see any discrepancy of news consumption compared to others. Also, there is a technology that has dramatically reduced time of getting words-out between news-able events to news production & delivery. That’s why people who live in a condensed city like New York or Seoul won’t have any problem to sync with most up-to-date news by noon.

Now, if everyone is on the same page in terms of news and if you’re in the market where you don’t add much value from what you know as news, what would you do? General news syndication and news release mainly caused by press release with a certain purpose wouldn’t count much to create your edge. Often times, those articles wouldn’t weigh as much as their headlines, either.

I respect those people who can analyze situation and give an editorial touch to factual events or hot issues. In order to do so, you have to have historical knowledge of certain events and also get access to so-called “insider” type information source. News achieving can be one tactic, but more importantly, having a more active face-to-face connection with people who know the matters most would be an answer. Great tools like Twitter, Google, iPhone, or Facebook often make you hiding behind the scene. You may justify yourself that you’re digging news from your online social network. However, you’d better pick up your phone and knock the door of people who can give what you want. People who have had great success in their personal or corporate lives were always very personal and getting to the access point to any mutual relationship, not sitting behind any vale.

Posted with WordPress for BlackBerry.


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